Serious times demand a serious color. Oxblood fits the bill. The color that was popular in the 1930s and ’40s is making a comeback, leaving its mark on runways around the world, and proving its potential for use in the home.

Red is the color of love. It’s the color of anger. It signals trouble. Clearly, red carries some emotional weight. Deep reddish-brown oxblood is an extension of this preexisting passion. And it scales well. The Oxblood Event features everything from throw pillows to a wide tufted sofa. Oxblood will stick around because it’s versatile—unlike those poppy shades of red. This winter, think deep. Think oxblood.

See more of oxblood on our Color Theories Pinterest board.